Source Select

Branding

A coordinated visual identity that keeps your business recognizable across print, digital and physical materials.

Original branding concept applied across printed materials — SourceSelect.ca.

We develop the visual direction that brings your business together. A logo is one part of that identity; colours, typography and how the elements are used help the whole brand feel consistent.

Understand the business

We discuss your audience, positioning and the places the identity needs to appear. Existing materials help establish what should stay and what needs to change.

Designer reviewing colour swatches and printed artwork — Source Select.

A coordinated visual system

The agreed scope may include logo work, colours, typography and supporting visual elements. We define those components before design begins.

Stationery mockup with your logo placeholder labels — Source Select.

Build a new identity

A new venture needs a clear starting point. We agree the visual direction and essential applications before extending the system.

Refresh an existing brand

We assess what remains useful and what needs updating, keeping recognition in mind when changing established elements.

Prepare for real applications

The identity needs to work on the materials your business uses. We consider digital layouts, small print, signage and garment decoration where relevant.

Keep the identity consistent

We agree the files and guidance your team needs to use the identity consistently. Existing brands can be refined without replacing every element.

Plan the brand scope

Share your business goals, audience, current logo and materials, examples you like, and where the identity needs to appear.

Discuss your identity

Tell us where your brand needs to work next. We will define the design scope and the files required to support it.

Make room for your next idea.

Explore the scope of this service and adjust it to your project. Prices are illustrative; your final quote is confirmed after review.

See what we’ve done.

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